Baby Einsteins: Not So Smart After All
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I know many Mums who buy the Baby Einstein and Brainy Baby VCDs by the dozen - after all, which Mum wouldn’t want a baby to grow up like Einstein?
As a Mum myself, I’ve bought a bunch of VCDs for Lucas to watch when he was a year old plus. I’m glad that I didn’t start him on these when he was a baby because this article from TIME magazine, “Baby Einsteins: Not So Smart After All” report that having babies watch VCDs will do them more harm than good, especially in the area of language learning.
Led by Frederick Zimmerman and Dr. Dimitri Christakis, the University of Washington study reported that:
“…with every hour per day spent watching baby DVDs and videos, infants learned six to eight fewer new vocabulary words than babies who never watched the videos. These products had the strongest detrimental effect on babies 8 to 16 months old, the age at which language skills are starting to form.”


